Start with the journeys your users depend on

Focus on a bounded flow with a clear outcome. Use the evidence to understand what happened and where to look next.

Three places to start

Follow the path from entering credentials to reaching the right account state. Review unexpected transitions and blocked steps.

Access

Trace the steps from first entry to a completed setup. Check what happens when users move between states or revisit an earlier choice.

Activation

Follow an order through cart, delivery and payment. Inspect the point where the observed behaviour differs from the intended confirmation.

Conversion

Bring the environment, the intended outcome and the transitions your team cares about. Start with a clear question and build from what you observe.

See it in action